Head of Consumer Marketing - Abbott Diabetes Care
Abbott · Alameda, CA
CommercialFull-time$197k–$395kCompany career page
The apply link worked recently (not employer-confirmed).
Role summary
Abbott seeks a Head of Consumer Marketing to lead direct-to-consumer and customer engagement marketing for its diabetes care business in the U.S. The role involves developing brand strategies, managing a team, overseeing digital and CRM initiatives, and driving sales, margin, and market share commitments.
What they're looking for
- Bachelor's degree required; MBA strongly preferred
- 10+ years progressive brand management in healthcare or consumer packaged goods
- Proven ability to develop and execute complex strategic business plans
- Experience leading teams with both direct and indirect reports
- Strong analytical skills and financial/budget management capability
- Demonstrated stakeholder management in complex organizational structures
- Experience in sales leadership role preferred
What you'll be doing
- Lead team of 2 direct and 25 indirect reports to execute business strategies and achieve sales, margin, and market share commitments
- Develop and execute comprehensive consumer marketing strategies across digital media, influencer marketing, and CRM programs
- Conduct market research to identify consumer trends and translate insights into actionable marketing strategies
- Manage marketing budget, allocate resources effectively, and monitor campaign performance and KPIs
- Lead FreeStyle Libre CRM initiatives and develop competitive strategy to address current and future competitors
Key requirements
- Therapeutic area
- Metabolic
Privacy & handoff
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