Marketing Manager NOLA - Abbott Rapid Diagnostics

Abbott · Cuidad De Mexico, Mexico

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DiagnosticsFull-timeCompany career page

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Role summary

Abbott seeks a Marketing Manager for Rapid Diagnostics to lead marketing strategy across Mexico, Central America, and the Caribbean. The role involves developing regional marketing plans, managing promotional materials, coordinating industry events, and overseeing budget and compliance.

What they're looking for

Bachelor's degree in business, administration, engineering, or health sciences with marketing experience or coursework
3-5 years in similar marketing or commercial roles, preferably in diagnostics or medical devices
Advanced English proficiency
Ability to work effectively with multifunctional and multicultural teams
Product launch experience or foundational knowledge
Adaptability to strategic changes and course corrections

What you'll be doing

Develop and implement cluster marketing plan aligned with market dynamics, competition, and business opportunities
Execute regional marketing strategies and monitor performance of strategic products
Design and coordinate promotional materials for distributors and end customers
Manage relationships with key opinion leaders and industry stakeholders
Administer marketing budget and coordinate participation in industry events and conferences

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