Executive Director, U.S. HCP Marketing
Madrigal Pharmaceuticals · Conshohocken -, PA +1 more
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Role summary
Madrigal Pharmaceuticals seeks an Executive Director to lead U.S. healthcare provider marketing for Rezdiffra, a liver-directed therapy for metabolic dysfunction-associated steatohepatitis. This strategic role encompasses brand positioning, promotional campaign development, key opinion leader engagement, and sales enablement across a rapidly growing commercial organization.
What they're looking for
- Bachelor's degree required; MBA or advanced degree preferred
- 18+ years pharmaceutical or biotech marketing experience
- 10+ years in HCP-facing brand marketing roles of increasing responsibility
- Strong communicator and presenter capable of balancing strategy with tactical execution
- Experience with promotional review, FDA regulations, and compliance frameworks
- Proficiency in customer analytics and omnichannel marketing optimization
- Demonstrated ability to lead cross-functional teams and external agency partnerships
What you'll be doing
- Develop and own HCP marketing strategy aligned with Rezdiffra lifecycle stage and competitive landscape
- Lead creation of promotional materials, non-personal promotion, and digital content for healthcare provider audiences
- Manage key opinion leader engagement, advisory boards, and medical congress strategy and execution
- Partner with Sales leadership to enable field teams with compliant messaging and marketing tools
- Build performance dashboards and optimize marketing mix effectiveness using analytics and customer insights
Privacy & handoff
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