Executive Director, Omnichannel Excellence and Personalization Lead
Bristol Myers Squibb · Princeton, NJ
RoleLantern re-checked this role's application link recently and it was active — the employer has not confirmed it directly.
Role summary
Bristol Myers Squibb seeks an Executive Director to lead omnichannel strategy and AI-driven personalization across oncology, cardiovascular, and neurology therapeutics. This senior product ownership role designs scalable engagement capabilities, governs technology investments, and drives adoption across brand and commercial teams.
Where this listing comes from
This listing was compiled by RoleLantern from the employer's publicly available posting on Workday, captured and rephrased by RoleLantern using automated (AI) tools on 2026-10-04 (originally posted 2026-09-27). It was not submitted or confirmed by the employer through RoleLantern. Details may be inaccurate, incomplete, outdated, or no longer available; please confirm with the employer's official posting before applying.
What they're looking for
- 10+ years building and executing personalized omnichannel marketing campaigns across multiple channels
- 10-15 years in marketing organizations with senior-level cross-functional influence demonstrated
- Proven Product Owner track record with end-to-end delivery accountability
- Hands-on expertise with enterprise personalization platforms like Adobe, Salesforce, Google
- Active applied fluency with AI tools including ChatGPT, Claude, Copilot for marketing
- Experience designing operating models between centralized capability teams and brand organizations
- Ability to build investment business cases and navigate resource trade-offs for commercial value
What you'll be doing
- Define and evolve multi-year omnichannel vision and maturity model across Therapeutic Areas
- Own omnichannel enablement as senior Product Owner with end-to-end delivery accountability
- Identify and scale AI tooling for next-best-engagement, journey orchestration, and channel optimization
- Establish standardized KPIs, measurement governance, and performance frameworks with cross-functional partners
- Directly manage three Directors and build culture of agility, accountability, and continuous learning
Privacy & handoff
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