Executive Director, Marketing & Campaign Effectiveness

Merck · North Wales (upper Gwynedd), PA

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CommercialFull-time$256k–$403kCompany career page

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Role summary

Executive Director leading the strategy and governance of marketing operations across concept-to-customer workflows for U.S. Human Health and Global Marketing Operations. Accountable for establishing operating models, performance standards, and organizational transformation to enable faster, AI-enabled campaign development and customer engagement.

What they're looking for

Bachelor's degree minimum
12+ years marketing operations, commercial transformation, or campaign development leadership in regulated environment
Executive-level systems leadership across complex, matrixed organizations with distributed teams
Proven ability to manage and lead campaign development chapters or comparable execution teams
Demonstrated experience driving consistency across distributed practices via standards and governance
Track record transforming campaign development workflows in live business environments
Cross-functional operating model change leadership with direct and indirect accountability

What you'll be doing

Own strategy, governance, and operating model for marketing operations across full concept-to-customer workflow
Manage Campaign Development Lead chapters and establish leadership models, standards, and performance routines
Define enterprise management system including governance forums, decision rights, and operating routines
Set roadmap for improving end-to-end marketing flow and reducing fragmentation across brands and regions
Own integrated performance agenda with KPIs for cycle time, throughput, quality, and adoption metrics

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