Director, US Patient Marketing
Cytokinetics · South San Francisco, CA
CommercialFull-time$225k–$263kCompany career page
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Role summary
Cytokinetics seeks a Director of US Patient Marketing to lead comprehensive patient media strategy, analytics, and marketing technology initiatives. This director-level role manages the full media ecosystem, performance measurement, and cross-functional partnerships to drive patient engagement and business outcomes.
What they're looking for
- 10+ years pharmaceutical, biotechnology, or healthcare marketing experience
- 4+ years US pharmaceutical brand marketing experience
- 2+ years leading patient media in pharmaceutical or healthcare settings
- Bachelor's degree in Marketing, Business, Analytics, Statistics, Communications, or related field
- Strong background in media analytics, attribution, testing, and performance optimization
- Experience in regulated industries with MLR review processes
- Demonstrated stakeholder management and communication skills
What you'll be doing
- Own end-to-end patient media strategy, planning, buying, and budget management across all channels
- Define audience strategies using claims data, behavioral insights, and first-party data targeting
- Design and govern KPI frameworks connecting digital engagement to patient outcomes
- Develop dashboards and performance reporting integrated with CRM, web, and claims-based data
- Lead evaluation and scaling of emerging marketing technologies and automation capabilities
Privacy & handoff
This role links to Cytokinetics's own application system. RoleLantern records your interest and checks the link, but the application happens on the employer's site and status updates may not come back to us. Clicking apply does not mark you as applied automatically.