Director, Omnichannel HCP Marketing
Abbott · Alameda, CA
CommercialFull-time$172k–$344kCompany career page
The apply link worked recently (not employer-confirmed).
Role summary
Abbott seeks a Director of Omnichannel HCP Marketing to lead healthcare professional engagement strategy for the Libre diabetes portfolio. The role involves developing integrated omnichannel campaigns across paid media, CRM, web, and digital channels while managing organizational transformation and team development.
What they're looking for
- Bachelor's degree in Marketing, Business, or related field
- 12+ years marketing experience with progressive leadership responsibility
- Deep expertise in omnichannel marketing, CRM, digital engagement, and customer journey strategy
- Proven success leading digital transformation and commercial growth initiatives
- Experience managing significant media investments and engagement programs
- Strong analytical, strategic, and cross-functional leadership capabilities
- Demonstrated ability to build high-performing teams and drive organizational change
What you'll be doing
- Develop and execute integrated HCP omnichannel strategy across paid, owned, and earned channels
- Lead HCP paid media strategy, planning, optimization, and investment allocation decisions
- Own HCP CRM strategy, segmentation, journey design, personalization, and lifecycle programs
- Lead vision and roadmap for HCP web properties, portals, and digital experiences
- Build and develop high-performing omnichannel marketing team with modern capabilities and governance
Privacy & handoff
This role links to Abbott's own application system. RoleLantern records your interest and checks the link, but the application happens on the employer's site and status updates may not come back to us. Clicking apply does not mark you as applied automatically.