Director of Digital Brand Marketing
Edwards Lifesciences · Irvine, CA
RoleLantern re-checked this role's application link recently and it was active — the employer has not confirmed it directly.
Role summary
Edwards Lifesciences seeks a Director of Digital Brand Marketing to lead brand strategy and digital initiatives for its Implantable Heart Failure Management portfolio. The role encompasses brand positioning, digital campaign management across multiple channels, performance optimization, and cross-functional leadership to drive growth and market differentiation.
What they're looking for
- Bachelor's degree in marketing or related field
- Demonstrated track record of people management and team leadership
- Experience working in regulated industry preferred
- Strong analytical skills with marketing analytics tools
- Proficiency with marketing automation platforms and CRM systems
- Proven ability to build and scale brands and digital strategies
What you'll be doing
- Develop and execute brand vision aligned with company mission and strategic goals
- Design and implement comprehensive digital marketing strategies across all platforms
- Define digital KPIs, develop dashboards, and monitor performance metrics across channels
- Build, mentor, and lead multidisciplinary marketing team with accountability for results
- Collaborate with Sales, Product, and Customer Experience teams on go-to-market strategies
Privacy & handoff
This role links to Edwards Lifesciences's own application system. RoleLantern records your interest and checks the link, but the application happens on the employer's site and status updates may not come back to us. Clicking apply does not mark you as applied automatically.