Director, Marketing- Digital Customer Experience
Gilead Sciences · Foster City, CA
RoleLantern re-checked this role's application link recently and it was active — the employer has not confirmed it directly.
Role summary
This director-level role leads digital customer experience strategy for Gilead's HIV prevention marketing efforts. The position involves developing a digital health roadmap, designing adherence programs, executing customer experience transformations, and translating brand strategy into integrated digital initiatives that improve patient outcomes and access.
What they're looking for
- Bachelor's degree with 12+ years experience, or Master's with 10+ years, or PhD with 8+ years
- Customer experience expertise including CES, CSAT, NPS metrics and journey mapping
- Digital health technology background with mobile experience and business requirements writing
- CRM marketing experience designing personalized patient journeys for adherence and retention
- FDA regulations and US pharma marketing compliance knowledge
- Executive presence with stakeholder influence and cross-functional negotiation abilities
- Strategic analytics skills to synthesize data into actionable recommendations
What you'll be doing
- Define and own digital health roadmap addressing patient journey friction points from access through adherence
- Lead adherence program strategy, patient support pathways, and behavior-change interventions with measurable outcomes
- Execute PrEP customer experience transformation including Voice of Customer programs and CX measurement frameworks
- Drive annual strategic planning for HIV prevention, translating brand strategy into prioritized digital initiatives
- Oversee content review and approval through internal, medical, legal, and regulatory processes
Privacy & handoff
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