Director, HCP Personal Promotion Marketing
Cytokinetics · South San Francisco, CA +1 more
CommercialFull-time$225k–$263kCompany career page
The apply link worked recently (not employer-confirmed).
Role summary
Cytokinetics seeks a Director of HCP Personal Promotion Marketing to lead healthcare provider engagement and promotional strategy for its cardiovascular portfolio. This role develops brand strategy, oversees launch initiatives, and collaborates across functions to drive product adoption and commercial success.
What they're looking for
- Bachelor's degree required
- 5+ years pharmaceutical, biotech, or healthcare marketing experience
- Significant experience developing and executing HCP marketing strategies
- Demonstrated ability to lead cross-functional teams and influence without direct authority
- Strong strategic thinking, analytical, and communication skills
- Experience leveraging customer insights and data analytics for commercial strategy
What you'll be doing
- Develop and execute HCP marketing strategies aligned with brand and commercial goals for cardiology and other specialties
- Lead development of personal and non-personal promotional initiatives including sales materials and customer engagement programs
- Partner with Sales Leadership to develop field execution strategies and optimize customer engagement plans
- Play leadership role in launch planning and cross-functional execution for cardiovascular therapies
- Leverage market research and analytics to monitor dynamics, refine strategies, and identify optimization opportunities
Privacy & handoff
This role links to Cytokinetics's own application system. RoleLantern records your interest and checks the link, but the application happens on the employer's site and status updates may not come back to us. Clicking apply does not mark you as applied automatically.