Associate Director, Marketing
Merck · North Wales (upper Gwynedd), PA
CommercialFull-time$142k–$224kCompany career page
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Role summary
Merck seeks an Associate Director of U.S. Marketing to develop foundational healthcare provider strategy for Crohn's disease launch. The role combines strategic planning, promotional resource development, and cross-functional leadership to establish market presence in a competitive therapeutic area.
What they're looking for
- Bachelor's degree or equivalent
- Minimum 5 years healthcare, pharmaceutical, biotechnology, or related industry experience
- Demonstrated experience developing and executing HCP promotional resources
- Strong strategic thinking, problem-solving, analytical, and planning skills
- Proven cross-functional leadership and project management abilities
- Excellent communication, presentation, and stakeholder engagement skills
- Understanding of omnichannel marketing across digital and non-digital channels
What you'll be doing
- Shape foundational HCP strategy using marketing frameworks, market research, and data analytics
- Lead development of launch-ready promotional resources including OPDP submissions
- Develop HCP sampling strategy to support product experience and customer education
- Drive alignment between strategy and field execution to operationalize priorities
- Manage HCP budget and trimester planning to allocate resources to launch priorities
Privacy & handoff
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