Associate Director, Marketing
Merck · North Wales (upper Gwynedd), PA
CommercialFull-time$142k–$224kCompany career page
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Role summary
Merck seeks an Associate Director of Marketing to lead the launch strategy for a new ulcerative colitis therapy. This role involves developing differentiated HCP marketing campaigns, managing cross-functional teams, and executing a competitive product launch in the immunology space.
What they're looking for
- Bachelor's degree in marketing, business, life sciences, or related field
- Minimum 5 years pharmaceutical, biotechnology, or healthcare marketing experience
- Demonstrated HCP promotional marketing and brand strategy development expertise
- Proven cross-functional project management and team leadership track record
- Strong communication, presentation, and operational management abilities
- Experience launching pharmaceutical products in competitive therapeutic markets (preferred)
- Direct gastroenterology, immunology, or specialty biologics experience (preferred)
What you'll be doing
- Lead strategic design and execution of Day 1 launch campaign and approved messaging materials
- Develop differentiated marketing strategies for key HCP segments with tailored educational resources
- Direct planning and execution of live meetings, congresses, and educational events
- Align HCP and consumer strategy initiatives; partner with cross-functional marketing and scientific teams
- Manage regulatory review and compliance approval of all promotional assets
Privacy & handoff
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