Associate Director, Marketing
Merck · North Wales (upper Gwynedd), PA
CommercialFull-time$142k–$224kCompany career page
The apply link worked recently (not employer-confirmed).
Role summary
Merck seeks an Associate Director of Marketing to lead the U.S. launch strategy for an investigational HIV prevention asset. This role owns consumer strategy development, direct-to-consumer campaign creation, agency management, and omnichannel activation, reporting to the Healthcare Consumer Director.
What they're looking for
- Bachelor's degree required; MBA preferred
- Minimum 7 years marketing experience in healthcare consumer or general consumer marketing
- Expertise in agency management, budget management, and campaign development
- Deep knowledge of digital channels, content strategy, social media, and measurement frameworks
- Strong analytical and data-driven decision-making skills
- Excellent communication, presentation, and project management capabilities
- Ability to operate effectively in high-visibility, matrixed environments with changing priorities
What you'll be doing
- Develop and execute consumer strategies for the U.S. PrEP franchise, including insights, priorities, and launch plans
- Support direct-to-consumer content creation and tailored messaging across segments and channels
- Lead day-to-day agency engagement and manage workflow from brief development through production and delivery
- Manage assigned consumer marketing budget, ensure efficient resource allocation, and track financial performance
- Coordinate omnichannel activation and cross-functional collaboration with research, analytics, and community engagement teams
Privacy & handoff
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