Associate Director, Global Marketing
Merck · Rahway, NJ +1 more
CommercialFull-time$142k–$224kCompany career page
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Role summary
Merck's Integrated Global Respiratory Business Unit seeks an Associate Director to develop global healthcare professional strategy, scientific narratives, and commercial platforms. The role requires translating clinical evidence and customer insights into actionable HCP engagement strategies across markets while partnering with cross-functional teams.
What they're looking for
- Bachelor's degree required; advanced business degree preferred
- 6-8 years of pharmaceutical, biotechnology, or healthcare industry experience
- Experience in global or local marketing, launch planning, or asset strategy
- Ability to translate clinical evidence and competitive intelligence into commercial strategy
- Strong strategic thinking, scientific curiosity, and stakeholder management skills
- Experience working in matrix organizations and influencing without direct authority
What you'll be doing
- Lead development of global HCP strategy including customer segmentation, behavior-change objectives, and market activation priorities
- Define strategic framework covering priority segments, prescribing behavior drivers, and adoption barriers
- Develop differentiated HCP value propositions and engagement strategies grounded in clinical evidence and competitive analysis
- Monitor scientific and clinical developments to inform global strategy and translate evidence into HCP implications
- Manage global agency of record scope, budget, and delivery of HCP strategy and scientific communication initiatives
Privacy & handoff
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