Sr. Director, Patient Marketing (DTC Media & Engagement)
Neurocrine Biosciences · San Diego One Paseo
RoleLantern re-checked this role's application link recently and it was active — the employer has not confirmed it directly.
Where this listing comes from
This listing was compiled by RoleLantern from the employer's publicly available posting on Workday, captured and rephrased by RoleLantern using automated (AI) tools on 2026-10-02 (originally posted 2026-09-15). It was not submitted or confirmed by the employer through RoleLantern. Details may be inaccurate, incomplete, outdated, or no longer available; please confirm with the employer's official posting before applying.
What they're looking for
- 15+ years biopharmaceutical or healthcare marketing experience, with 5+ years DTC leadership
- Proven expertise managing $100M+ media budgets across Linear TV, streaming, paid search, and programmatic channels
- Advanced knowledge of marketing analytics including multi-touch attribution and marketing mix modeling
- Demonstrated success building and scaling high-performing cross-functional teams in regulated environments
- Deep understanding of FDA promotional compliance and regulatory requirements for DTC pharmaceutical marketing
- Strategic leadership capability with ability to influence senior executives and shape commercialization strategy
What you'll be doing
- Own end-to-end DTC strategy and execution for Ingrezza brand, driving patient acquisition and engagement across multiple channels
- Direct approximately $150M annual media investment across Linear TV, streaming, paid search, programmatic, and owned channels
- Establish performance KPIs, optimize channel mix, and oversee advanced attribution and marketing mix modeling initiatives
- Lead creative development and TV media buying strategy, partnering with agencies and ensuring regulatory compliance
- Build and mentor high-performing patient marketing team while collaborating with cross-functional stakeholders including sales, medical, and regulatory teams
Privacy & handoff
This role links to Neurocrine Biosciences's own application system. RoleLantern records your interest and checks the link, but the application happens on the employer's site and status updates may not come back to us. Clicking apply does not mark you as applied automatically.