Specialty Care Patient Engagement Go-To-Market Excellence Director

Pfizer · Remote +1 more

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CommercialRemoteFull-time$177k–$294kCompany career page

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Role summary

Pfizer seeks a Go-To-Market Excellence Director to operationalize patient engagement strategy across specialty care conditions including sickle cell disease, alopecia areata, and hemophilia. The role bridges patient needs and commercial strategy, ensuring alignment between patient engagement plans and brand strategy through cross-functional governance, analytics, and field execution oversight.

What they're looking for

Experience translating healthcare strategy into actionable go-to-market plans and execution frameworks
Demonstrated expertise in cross-functional stakeholder management across marketing, compliance, legal, and commercial teams
Proficiency with field force planning, territory management, and multichannel engagement model design
Strong analytical skills with ability to develop and interpret KPIs, dashboards, and performance metrics
Knowledge of pharmaceutical compliance, review committee processes, and patient education content governance
Experience in patient-focused or specialty care marketing and program development

What you'll be doing

Develop and execute go-to-market plans that launch new patient engagement programs and evolve existing ones with timelines and readiness criteria
Partner with marketing and compliance to develop, review, and maintain SOPs, call guides, training materials, and patient-facing resources
Build customer and patient targeting models, segmentation criteria, and territory alignment strategies aligned with compliance guardrails
Monitor field effectiveness, optimize coordination between patient engagement teams and sales/medical functions, and deliver performance insights to leadership
Serve as cross-functional liaison across marketing, sales, compliance, and other departments to ensure aligned and efficient program execution

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