Senior Manager, HCP Marketing & Promotional Execution (Neuroscience)

Bristol Myers Squibb · Princeton, NJ

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CommercialFull-time$137k–$166kCompany career page

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Role summary

Bristol Myers Squibb seeks a Senior Manager to lead healthcare provider marketing and promotional execution for the COBENFY neuroscience portfolio. This role translates brand strategy into field-ready promotional materials and experiences, partnering across sales, medical affairs, and marketing to drive prescriber confidence and patient initiation.

What they're looking for

Bachelor's degree required; MBA or advanced degree preferred
4+ years pharmaceutical or biotechnology commercial experience with HCP personal promotion accountability
One complete product cycle developing and executing personal promotion programs from launch through in-market
Demonstrated experience creating promotional assets and print materials in specialty or CNS settings
Strong project management with ability to oversee AOR relationships, budgets, and multiple workstreams
Neuroscience, CNS, or psychiatry therapeutic area experience strongly preferred
Familiarity with outpatient and institutional HCP engagement models and promotional review processes

What you'll be doing

Co-lead development and execution of personal promotion tactics for COBENFY, ensuring strategy translates consistently into compliant field materials
Partner with agencies and cross-functional teams to develop field-facing promotional print materials, visual aids, and leave-behind resources
Serve as primary marketing liaison to field organization, supporting messaging alignment and sales force execution across customer touchpoints
Lead content development for POA field meetings and facilitate monthly field engagement calls to communicate strategy and performance insights
Co-create field training materials with Sales Training, ensuring promotional frameworks and product knowledge translate into effective learning experiences

Key requirements

Therapeutic area: Neuroscience

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