Senior Director, Marketing, Rare Disease - Friedreich Ataxia (FA)
Biogen · Cambridge, MA
The apply link worked recently (not employer-confirmed).
Role summary
This role leads marketing strategy and execution for a rare disease therapeutic in the US market, overseeing a team of 4–5 professionals and coordinating across multiple functions including medical affairs, market access, and patient services. The successful candidate will develop brand strategy, drive cross-functional alignment, and manage launch efforts while reporting to the Head of Marketing for Rare Disease.
Where this listing comes from
This listing was compiled by RoleLantern from the employer's publicly available posting on Workday, captured and rephrased by RoleLantern using automated (AI) tools on 2026-10-02 (originally posted 2026-08-18). It was not submitted or confirmed by the employer through RoleLantern. Details may be inaccurate, incomplete, outdated, or no longer available; please confirm with the employer's official posting before applying.
What they're looking for
- Bachelor's degree required; MBA preferred
- 12+ years pharma/biotech commercial experience; 7+ years marketing with 2+ years US market
- Proven experience working in rare disease marketing
- Experience managing large P&L budgets and business financials
- Leadership capability to influence without formal authority in fast-paced environments
- Track record building and motivating high-performing teams to exceptional results
- Strong project and vendor management with resource allocation and fiscal discipline
What you'll be doing
- Develop and execute US brand strategy for Friedreich Ataxia launch and market maximization
- Lead team of 4-5 marketing professionals and drive cross-functional strategic alignment
- Design creative campaigns, messaging, and ensure consistent brand communications across field
- Establish brand performance metrics, track results, and measure ROI on marketing investments
- Scan market for rare disease capability advancements in patient finding, omnichannel, and advocacy
Key requirements
- Therapeutic area
- Rare Disease
Privacy & handoff
This role links to Biogen's own application system. RoleLantern records your interest and checks the link, but the application happens on the employer's site and status updates may not come back to us. Clicking apply does not mark you as applied automatically.