Product Marketing Manager – Clinical Systems - North America
Becton Dickinson · Milpitas 155 +1 more
Clinical OperationsFull-time$121k–$193kCompany career page
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Role summary
Waters Biosciences seeks a Product Marketing Manager to lead clinical systems commercialization across North America. The role involves developing go-to-market strategies, executing demand generation campaigns, and enabling sales teams to drive portfolio adoption and revenue growth.
What they're looking for
- Bachelor's degree with 10+ years marketing experience, or advanced degree with 8+ years
- Marketing experience in life sciences, clinical diagnostics, or related sectors
- Proven ability developing and executing product marketing and commercialization strategies
- Strong market analysis, competitive intelligence, and business planning skills
- Demonstrated influence and results delivery in matrixed organizations
- Excellent written, verbal, and presentation communication abilities
What you'll be doing
- Develop and execute regional go-to-market strategies and growth plans aligned to portfolio priorities
- Create demand generation campaigns using digital, event, and field marketing to engage target segments
- Develop sales enablement tools, competitive materials, and training resources for field teams
- Monitor market trends, competitive activity, and customer adoption to identify growth opportunities
- Partner with sales, product management, and commercial leaders to accelerate market penetration
Privacy & handoff
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