Product Director, Professional Promotion, IMAAVY
Johnson & Johnson · Horsham, PA
CommercialFull-timeCompany career page
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Role summary
Johnson & Johnson seeks a Product Director for Professional Promotion to lead U.S. healthcare professional marketing strategy for IMAAVY in warm autoimmune hemolytic anemia. This strategic leadership role develops and executes integrated promotional campaigns across multiple channels while partnering with cross-functional teams.
What they're looking for
- Bachelor's degree required; MBA or MS preferred
- Minimum 7 years pharmaceutical, healthcare, or related commercial experience
- At least 5 years marketing, sales, or commercial strategy experience
- Demonstrated success leading cross-functional initiatives in matrixed environments
- Strong strategic, analytical, communication, and project leadership skills
- Experience in immunology, hematology, or rare disease preferred
- Field sales experience preferred
What you'll be doing
- Lead healthcare professional marketing strategy and execution for IMAAVY in wAIHA indication
- Develop integrated promotional campaigns and educational initiatives supporting brand objectives
- Drive omnichannel engagement across personal, digital, congress, and peer-to-peer channels
- Partner with cross-functional teams to develop compliant promotional materials and navigate CAC process
- Lead agency partners and manage marketing initiatives from strategy through execution
Privacy & handoff
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