Principal Advanced Analytics Analyst

Medtronic · Bogota, Colombia

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Role summary

Medtronic seeks a Principal Advanced Analytics Analyst to serve as a strategic advisor on marketing and communication campaigns. The role involves designing measurement frameworks, analyzing multi-channel performance, building dashboards, and collaborating with vendors on advanced statistical models to optimize campaign ROI.

What they're looking for

Bachelor's degree in Statistics, Mathematics, Economics, Computer Science, or related field
5+ years marketing analytics experience; healthcare or agency background preferred
Advanced analytics expertise: MMM, Sales Lift, Forecasting, Adobe Analytics, SFMCI
Proficiency in Excel, PowerPoint, and statistical tools (SAS, Python, R, SQL)
Working knowledge of paid media platforms: Google, Meta, LinkedIn, CTV
Strong written and verbal communication with data visualization ability
Self-driven, detail-oriented, independent thinker with collaborative mindset

What you'll be doing

Analyze digital and media performance across channels and deliver actionable insights to improve ROI
Own measurement frameworks, KPIs, and tagging infrastructure for accurate reporting
Build and maintain dashboards using SFMCI and Excel for stakeholder reporting
Partner with vendors to design, validate, and interpret multivariate and MMM models
Conduct A/B testing and performance analysis to optimize campaigns and creative effectiveness

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Date posted8 days ago

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