Patient & Consumer Marketing Director
Medtronic · Minneapolis, MN
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Role summary
Medtronic seeks a Patient & Consumer Marketing Director to lead integrated marketing strategies for the Neuromodulation business. The role translates corporate communications vision into patient engagement programs that drive therapy awareness, demand generation, and customer relationships across the care journey.
Where this listing comes from
This listing was compiled by RoleLantern from the employer's publicly available posting on Workday, captured and rephrased by RoleLantern using automated (AI) tools on 2026-10-02 (originally posted 2026-10-02). It was not submitted or confirmed by the employer through RoleLantern. Details may be inaccurate, incomplete, outdated, or no longer available; please confirm with the employer's official posting before applying.
What they're looking for
- Strategic marketing leadership experience with patient and consumer engagement programs
- Demonstrated ability to develop and execute integrated marketing campaigns across multiple channels
- Experience leading cross-functional teams and managing agency partnerships
- Strong analytical skills with ability to define KPIs and optimize campaign performance
- Knowledge of healthcare, medical technology, or regulated industry marketing preferred
- Expertise in customer journey mapping, content strategy, and digital marketing
What you'll be doing
- Develop and execute integrated patient and consumer marketing strategies aligned with business priorities
- Design end-to-end customer journeys spanning awareness, consideration, engagement, and conversion phases
- Lead growth marketing, demand generation, and marketing automation initiatives with oversight of performance
- Own patient-facing content strategy across web, email, social media, video and emerging digital channels
- Directly manage Patient & Consumer Marketing team members while partnering with matrixed specialists and agencies
Privacy & handoff
This role links to Medtronic's own application system. RoleLantern records your interest and checks the link, but the application happens on the employer's site and status updates may not come back to us. Clicking apply does not mark you as applied automatically.