Paid Media Specialist
Thermo Fisher Scientific · Karnātaka, India
OtherFull timeCompany career page
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Role summary
Thermo Fisher Scientific seeks a Paid Media Specialist to plan, execute, and optimize paid search, programmatic, and social media campaigns supporting global digital marketing initiatives. The role is based in Bangalore and requires extensive enterprise-level paid media expertise, collaboration across global teams, and availability for US-based meetings.
What they're looking for
- Bachelor's or Associate's degree, preferably in Science, Biotech, Computer Engineering, or IT
- 10+ years B2B digital marketing or eCommerce experience with multi-channel paid media strategy development
- Expertise in Google Ads, Bing Ads, and other paid search platforms
- Advanced knowledge of Demand Side Platforms (DSPs); Adobe DSP experience preferred
- Proficiency with Google Analytics or Adobe Analytics and campaign management tools like Google platforms and LinkedIn
- Strong analytical skills in attribution, conversion tracking, audience strategy, and campaign measurement
- MS Office Suite proficiency and ability to work in matrixed, global environments
What you'll be doing
- Plan and execute digital campaigns across programmatic, search, and social paid media channels
- Allocate and optimize budgets across campaigns to maximize ROI and align with departmental KPIs
- Monitor campaign performance metrics and implement data-driven optimizations to improve outcomes
- Develop A/B testing strategies across audiences, creative, bidding, and landing pages
- Prepare campaign reports and dashboards with actionable insights; participate in cross-functional meetings
Privacy & handoff
This role links to Thermo Fisher Scientific's own application system. RoleLantern records your interest and checks the link, but the application happens on the employer's site and status updates may not come back to us. Clicking apply does not mark you as applied automatically.