Marketing Brand Manager
Abbott · Lake Forest, IL
RoleLantern re-checked this role's application link recently and it was active — the employer has not confirmed it directly.
Role summary
Abbott's Molecular Diagnostics division seeks a Marketing Brand Manager to lead branding and communications initiatives across multiple channels in Lake Forest, Illinois. The role involves developing integrated marketing programs, managing brand consistency, and partnering with cross-functional teams to drive business objectives for infectious disease diagnostics solutions.
Where this listing comes from
This listing was compiled by RoleLantern from the employer's publicly available posting on Workday, captured and rephrased by RoleLantern using automated (AI) tools on 2026-10-02 (originally posted 2026-09-23). It was not submitted or confirmed by the employer through RoleLantern. Details may be inaccurate, incomplete, outdated, or no longer available; please confirm with the employer's official posting before applying.
What they're looking for
- Bachelor's degree or equivalent education and work experience
- Minimum 7 years of related marketing or branding experience
- Healthcare, diagnostics, medical devices, or regulated industry experience preferred
- Proficiency with Adobe Creative Cloud, Figma, WordPress, and Microsoft PowerPoint
- Strong understanding of digital marketing channels and B2B marketing
- Proven cross-functional leadership and collaboration abilities
What you'll be doing
- Manage branding and communications projects across advertising, promotions, trade shows, and digital channels
- Develop product promotion plans and create marketing materials supporting brand strategies
- Ensure brand consistency across all communications and support regulatory compliance
- Coordinate global branding efforts, manage project schedules, and deliver campaigns on budget
- Partner with Product Management to develop communication strategies and manage budgets
Privacy & handoff
This role links to Abbott's own application system. RoleLantern records your interest and checks the link, but the application happens on the employer's site and status updates may not come back to us. Clicking apply does not mark you as applied automatically.