Lead of Digital Marketing Measurement and Data Science
Biogen · Cambridge, MA
RoleLantern re-checked this role's application link recently and it was active — the employer has not confirmed it directly.
Role summary
This role leads digital marketing measurement and data science initiatives for Biogen's Neuropsychiatry business in the US. The position involves analyzing CRM, paid media, and website data to assess promotional effectiveness, develop statistical and machine learning models, and optimize omnichannel marketing strategies. The leader will collaborate with internal teams and external agencies to deliver data-driven recommendations that enhance patient and healthcare professional engagement.
Where this listing comes from
This listing was compiled by RoleLantern from the employer's publicly available posting on Workday, captured and rephrased by RoleLantern using automated (AI) tools on 2026-10-02 (originally posted 2026-08-18). It was not submitted or confirmed by the employer through RoleLantern. Details may be inaccurate, incomplete, outdated, or no longer available; please confirm with the employer's official posting before applying.
Privacy & handoff
This role links to Biogen's own application system. RoleLantern records your interest and checks the link, but the application happens on the employer's site and status updates may not come back to us. Clicking apply does not mark you as applied automatically.