GTMx Solution Lead - Customer Engagement
Pfizer · Shanghai, China
CommercialFull-timeCompany career page
The apply link worked recently (not employer-confirmed).
Role summary
Pfizer seeks a Customer Engagement Excellence Lead to design and optimize omnichannel engagement strategies across markets. The role involves leading digital transformation initiatives, managing customer data integration, and delivering analytics-driven engagement programs that support commercial objectives in a highly regulated environment.
What they're looking for
- Bachelor's degree in Marketing, Business Analytics, Data Science, or related field; Master's preferred
- 8+ years in customer engagement, omnichannel marketing, or digital transformation
- 3+ years cross-functional project management in multinational or regulated settings
- Advanced proficiency with CRM systems, BI tools, marketing cloud, and big data platforms
- Pharmaceutical or life sciences industry experience strongly desirable
- Strategic thinking with demonstrated business acumen and customer-centric approach
- English and Mandarin fluency highly advantageous; exceptional stakeholder management skills
What you'll be doing
- Lead omnichannel engagement transformation initiatives aligned with business strategy and GTM objectives
- Collect and analyze customer journey data to identify integration opportunities and process improvements
- Develop omnichannel frameworks including digital architecture, governance, and compliance protocols
- Design integrated solutions leveraging data platforms and CRM to enable personalized engagement and analytics
- Monitor industry trends and emerging technologies; recommend innovative approaches for continuous improvement
Privacy & handoff
This role links to Pfizer's own application system. RoleLantern records your interest and checks the link, but the application happens on the employer's site and status updates may not come back to us. Clicking apply does not mark you as applied automatically.