Director, US Rare Portfolio Marketing
Regeneron · Sleepy Hollow
CommercialFull-time$183k–$305kCompany career page
RoleLantern re-checked this role's application link recently and it was active — the employer has not confirmed it directly.
What they're looking for
- 12 years pharmaceutical or biotech marketing experience
- Strong understanding of rare disease markets and orphan drug dynamics
- Knowledge of payer environment, managed care, and government programs
- Familiarity with specialty pharmacy channels and buy-and-bill models
- Demonstrated leadership managing commercial marketing teams
- Experience developing and executing account plans with cross-functional alignment
What you'll be doing
- Lead brand planning and quarterly business reviews evaluating KPIs and success metrics
- Define go-to-market strategies, competitive positioning, and launch readiness activities
- Design patient-finding and HCP identification strategies for dispersed prescriber populations
- Conduct market research using claims, diagnostic, and pharmacy data to inform strategy
- Build and implement direct-to-consumer campaigns, digital engagement, and patient support programs
Privacy & handoff
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