Director, Lifecycle Marketing

Caribou Biosciences · Chicago, IL +3 more

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Role summary

Caribou seeks a Director of Lifecycle Marketing to develop and execute customer engagement strategy across the entire journey, from acquisition through conversion and advocacy. This role combines strategic vision with hands-on execution, leveraging data, experimentation, and AI to personalize communications and drive measurable growth.

What they're looking for

Proven experience designing and executing lifecycle marketing strategies across channels
Demonstrated expertise in customer segmentation, personalization, and targeting frameworks
Strong analytical skills with ability to design rigorous testing and incrementality measurement
Experience with AI/ML applications in marketing automation and content optimization
Cross-functional collaboration experience with product, sales, analytics, and operations teams
Track record of driving measurable conversion lift and business growth through marketing programs

What you'll be doing

Own end-to-end lifecycle communications strategy across email, SMS, and call scripting channels
Design and implement customer segmentation and personalization strategy based on behavioral and intent signals
Partner with cross-functional teams to improve customer journey and demonstrate conversion impact
Establish experimentation frameworks and measure incrementality of lifecycle programs
Guide AI application in customer engagement decisioning and communications execution

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Date posted21 days ago

Last source check1 day ago

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