Director Bipolar Launch Lead (HCP)

Bristol Myers Squibb · Princeton, NJ

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CommercialFull-time$198k–$240kCompany career page

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Role summary

Bristol Myers Squibb seeks a Director to lead commercial strategy for a bipolar disorder medication launch in the US market. The role involves translating global strategy into US-focused plans, coordinating across marketing and medical teams, and establishing the commercial foundation for market entry. This high-visibility position requires strategic partnership with cross-functional groups and market development through launch and beyond.

What they're looking for

Bachelor's degree; MBA or advanced degree strongly preferred
8+ years pharmaceutical or biotechnology commercial experience
Significant psychiatry therapeutic area exposure
Experience leading at least one full product launch
Expertise in brand strategy, HCP segmentation, and go-to-market planning
Knowledge of payer landscape and market access dynamics

What you'll be doing

Translate global bipolar strategy into differentiated US brand and go-to-market plan
Build US bipolar HCP commercial strategy including positioning, segmentation, and messaging
Partner with Market Development to identify cross-indication synergies between schizophrenia and bipolar
Serve as strategic lead within Brand Leadership Team across medical, market access, and marketing functions
Diagnose market inhibitors and accelerators, translating findings into sequenced initiatives

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Date posted30 days ago

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