Commercialization Leader - Emerging Care Settings
Becton Dickinson · Franklin Lakes
The apply link worked recently (not employer-confirmed).
Role summary
This commercialization leadership role focuses on driving growth within emerging healthcare delivery models for BD's Lab Specimen Management business unit. The position requires developing end-to-end commercial strategy, building partnerships across ecosystems, and executing rapid experimentation cycles to validate new go-to-market approaches. Success demands entrepreneurial thinking, cross-functional collaboration, and the ability to translate market insights into scalable commercial capabilities.
What they're looking for
- Bachelor's degree in business, science, marketing, or healthcare
- 7+ years commercial strategy, global marketing, or business development experience in healthcare/medtech
- Demonstrated success launching and scaling new products, services, or platforms
- Proven leadership of early-stage initiatives from concept through market launch
- Experience building external partnerships and enabling new business models
- Strong financial and analytical skills including business case development and growth modeling
- Deep customer orientation with ability to translate needs into compelling value propositions
What you'll be doing
- Develop end-to-end commercial strategy including segmentation, value proposition design, and channel strategy
- Design and execute rapid experimentation cycles including MVPs and pilots to validate commercial models
- Define and build new commercial capabilities for emerging care models including digital engagement
- Identify, evaluate, and manage strategic partnerships critical to new business models
- Lead cross-functional teams across R&D, business development, and regulatory to drive execution
Privacy & handoff
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