Brand Manager (Lokelma)
AstraZeneca · Seoul, South Korea
CommercialFull-timeCompany career page
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Role summary
Lead commercial strategy and market development for Lokelma in South Korea's non-reimbursed market. This role drives brand adoption across healthcare settings, manages stakeholder partnerships, and executes integrated campaigns to maximize patient access and business growth.
What they're looking for
- Bachelor's degree in Pharmacy, Life Sciences, or Business
- Minimum 3-5 years of pharmaceutical marketing experience
- Strategic brand planning and market analysis capabilities
- Ability to translate clinical trial data into commercial narratives
- Digital campaign design and data-driven optimization skills
- Advanced English proficiency for global team communication
- Pre-launch activity management experience (desired)
What you'll be doing
- Develop and execute integrated brand strategies to accelerate Lokelma adoption and achieve business objectives
- Lead market development initiatives and partner on reimbursement and hospital listing efforts
- Build strategic partnerships with Key Opinion Leaders and scientific societies
- Design and implement omnichannel customer engagement programs across digital and traditional channels
- Monitor market dynamics, manage advertising budgets, and deliver sales forecasts
Privacy & handoff
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