Associate Marketing Director - Digital and Consumer Connections

Abbott · Taguig City, Philippines

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CommercialFull-timeCompany career page

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Role summary

Abbott seeks an Associate Marketing Director to lead digital transformation and customer relationship management for its nutrition business in the Philippines. The role involves developing digital marketing strategies, managing CRM initiatives, overseeing e-commerce integration, and directing cross-functional teams to drive consumer engagement and revenue growth.

What they're looking for

Bachelor's degree; MBA preferred
Minimum 10 years marketing experience with CRM and digital marketing background
Proven digital marketing and e-commerce sales capability
Salesforce platform experience (SFDC, SFMC) preferred
Experience managing external agencies and multifunctional teams
Strong financial, analytical, and organizational management skills
P&L management responsibility experience

What you'll be doing

Develop and execute digital campaigns across brands with clear KPIs and ROI targets linked to e-commerce and CRM
Manage Abbott Nutrition's digital channels including websites, social media, and e-store platforms
Create annual direct-to-consumer engagement plans focused on acquisition, retention, and lifetime value
Oversee call center operations, staffing, technologies, and consumer segment engagement models
Build performance dashboards and analyze digital and CRM metrics to optimize marketing investments

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Date posted5 days ago

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