Associate Director, US NPBD, Cardiovascular

Johnson & Johnson · Titusville, NJ

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CommercialFull-time$122k–$213kCompany career page

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Role summary

Johnson & Johnson Innovative Medicine seeks an Associate Director for US New Product Business Development in Cardiovascular, based in Titusville, NJ. The role leads integrated consumer marketing strategy, campaign development, and launch planning for Milvexian in partnership with Bristol Myers Squibb, requiring cross-functional collaboration and data-driven execution.

What they're looking for

Bachelor's degree required; MBA preferred
Minimum 7 years business experience, including 5+ years in pharmaceutical, biotech, or healthcare commercial roles
Demonstrated success in strategic marketing, cross-functional leadership, and executive communication
Experience with AI-enabled tools, analytics, and data-driven marketing approaches
Ability to travel up to 20%, including overnight and weekend travel
People leadership experience and ability to manage agencies and cross-functional teams preferred
Background in cardiovascular, consumer and HCP marketing, or product launch experience strongly preferred

What you'll be doing

Develop integrated consumer marketing strategy, positioning, and messaging for Atrial Fibrillation and Secondary Stroke Prevention indications
Create consumer-facing brand campaigns and patient initiatives, managing creative development, content planning, and omnichannel orchestration
Lead digital, media, and omnichannel strategy using data-driven insights to optimize awareness, engagement, and business performance
Partner with agency teams and internal/alliance stakeholders to ensure aligned execution of strategy and compliance with promotional requirements
Translate market research, competitive intelligence, and analytics into actionable recommendations for brand differentiation and patient engagement

Key requirements

Therapeutic area: Cardiovascular

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