Social Media Specialist

Thermo Fisher Scientific · Karnātaka, India

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Corporate & BusinessFull timeCompany career page

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Role summary

Thermo Fisher Scientific seeks a Social Media Specialist to execute and optimize multi-channel digital campaigns across paid and organic social, search, display, and video platforms. The role involves campaign deployment, performance analysis, and cross-functional collaboration to drive engagement across patient, healthcare provider, and laboratory audiences.

What they're looking for

Experience launching, executing, and reporting on paid and organic digital campaigns
Proficiency with Meta, LinkedIn, YouTube, Google Ads, and display advertising platforms
Strong analytical skills with Adobe Analytics, PowerBI, and platform-native dashboards
Hands-on experience using Sprinklr, ChatGPT, and similar digital marketing tools
Excellent written and verbal communication with cross-functional collaboration abilities
Project management and prioritization skills with attention to detail
Healthcare industry experience preferred

What you'll be doing

Launch, execute, and optimize paid social campaigns across Meta, LinkedIn, YouTube, and Reddit with budget monitoring and performance reporting
Execute weekly SEM campaign optimization including keyword research, bid management, and ad copy alignment across channels
Conduct A/B testing and performance analysis to improve CTR, CVR, and CPC across all channels
Generate monthly and quarterly performance reports with insights on trends, budget allocation, and audience engagement metrics
Schedule and publish organic social content while monitoring trends and uploading curated content to company platforms

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Date posted2 days ago

Last source check1 day ago

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