Senior Manager – Marketing AI & Innovation Analytics

Amgen · Los Angeles, CA

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CommercialFull-timeCompany career page

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Role summary

This Senior Manager role leads marketing analytics and AI strategy at Amgen, translating AI-driven insights into customer engagement strategies and measurement frameworks. Responsibilities include data orchestration, GEO analytics optimization, KPI development for AI initiatives, and evaluation of emerging AI capabilities and partnerships across brands.

What they're looking for

Advanced degree (doctorate, master's, bachelor's, or associate's) with proportional years of marketing or analytics experience
Leadership experience with marketing analytics, measurement strategy, or commercial analytics initiatives
Strong knowledge of omnichannel marketing, customer engagement measurement, and KPI development
Expertise designing experimentation frameworks including A/B testing and incrementality studies
Ability to translate complex analytics into actionable executive-level recommendations
Familiarity with AI search, GEO analytics, and emerging AI-enabled marketing technologies

What you'll be doing

Lead AI data orchestration and activation across omnichannel and field engagement strategies with cross-functional partners
Own enterprise GEO analytics framework, vendor partnerships, and optimization recommendations across brands
Develop KPI frameworks and measurement plans quantifying AI-enabled marketing impact on business outcomes
Design and execute experimentation approaches including pilots, A/B tests, and incrementality studies for AI initiatives
Evaluate emerging AI platforms and data partnerships for data quality, scalability, and commercial value

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Date posted30 days ago

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