Senior Digital Marketing Manager (Omnichannel/Paid Media)
Tandem Diabetes Care · California Remote
CommercialRemoteFull-time$142k–$177kCompany career page
The apply link worked recently (not employer-confirmed).
Role summary
Tandem Diabetes Care seeks a Senior Digital Marketing Manager to lead integrated omnichannel campaigns across paid media, email, web, and audience activation. The role drives business results through strategy development, performance optimization, measurement, and cross-functional collaboration in a regulated healthcare environment.
What they're looking for
- Demonstrated expertise in integrated digital strategy, paid media, and full-funnel measurement
- Deep knowledge of advertising, analytics, tag management, and marketing automation platforms
- Strong analytical, project management, and program leadership skills
- Proven ability to lead through influence and manage agencies or team members
- Bachelor's degree in marketing, business, communications, or related field
- 12-15 years of progressive digital marketing experience with campaign ownership
- Experience leading complex campaigns, product launches, and cross-functional teams
What you'll be doing
- Lead integrated digital marketing strategy across paid media, email, web, and emerging channels
- Translate audience insights and business goals into channel strategies, media plans, and performance goals
- Own digital campaign performance including budget pacing, conversion, cost efficiency, and ROI
- Build measurement frameworks and dashboards; synthesize data into optimization recommendations
- Lead experimentation and partner with cross-functional teams to deliver coordinated omnichannel programs
Privacy & handoff
This role links to Tandem Diabetes Care's own application system. RoleLantern records your interest and checks the link, but the application happens on the employer's site and status updates may not come back to us. Clicking apply does not mark you as applied automatically.