Marketing Manager South - Infectious Disease - Barcelona
Abbott · L'hospitalet De Llobregat, Spain
CommercialFull-timeCompany career page
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Role summary
Abbott seeks a Marketing Manager for its Infectious Disease division in Barcelona to drive revenue growth for diagnostic product lines in South Europe. The role combines market strategy, pricing support, campaign execution, and cross-functional collaboration with medical and sales teams.
What they're looking for
- Degree in marketing, business, or life sciences with scientific literacy
- 5-8 years marketing experience in diagnostics or medical technology
- Fluent English plus at least one South European language
- Expertise in segmentation, targeting, positioning, and value proposition development
- Analytical capability to translate market insights into commercial strategy
- Experience with pricing strategy, tender processes, and market access
- Ability to influence stakeholders across matrix organization and manage multiple priorities
What you'll be doing
- Own win/loss analysis for assigned product line with monthly synthesis and quarterly strategy reviews
- Develop and execute South Europe marketing strategy and campaigns for Binax NOW and related products
- Support pricing strategy, value communication, and health economics initiatives with leadership and medical affairs
- Build relationships with key customers and regional opinion leaders while gathering voice-of-customer insights
- Identify growth opportunities through market analysis, competitive intelligence, and business development in new segments
Key requirements
- Therapeutic area
- Infectious Disease
Privacy & handoff
This role links to Abbott's own application system. RoleLantern records your interest and checks the link, but the application happens on the employer's site and status updates may not come back to us. Clicking apply does not mark you as applied automatically.