Marketing Associate Director, CF
Vertex Pharmaceuticals · Toronto, Canada
RoleLantern re-checked this role's application link recently and it was active — the employer has not confirmed it directly.
Role summary
Vertex Pharmaceuticals seeks an experienced marketing professional to lead cystic fibrosis marketing strategy and execution for the Canadian market. This associate director role requires commercial expertise in rare disease launches, agency management, and cross-functional collaboration to drive business growth and patient outcomes.
What they're looking for
- Bachelor's degree
- Healthcare or biopharmaceutical commercial leadership experience with rare disease launches
- Proficiency developing HCP communications and managing agency partnerships
- Strategic planning capability with demonstrated ability to translate strategy into executable business plans
- Knowledge of Canadian regulatory, legal, and compliance requirements for pharmaceutical activities
- Strong written and verbal communication skills for senior and diverse audiences
- Willingness to travel 20–30% annually
What you'll be doing
- Lead development and refinement of Canadian cystic fibrosis brand and business strategy using market and performance insights
- Drive execution of marketing and sales initiatives including brand planning, territory business planning, and agency management
- Partner with data and technology teams to implement CRM and marketing automation tools for product uptake
- Measure initiative impact through territory performance and ROI metrics, adjusting investments for maximum efficiency
- Build partnerships across field, patient education, disease education, and regional teams to support business objectives
Privacy & handoff
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