Generative Search Strategist
Abbott · Abbott Park, IL
CommercialFull-time$129k–$259kCompany career page
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Role summary
Abbott seeks a Generative Search Strategist to optimize the company's digital presence across search engines and AI-driven discovery platforms. The role involves developing and executing SEO and generative search strategies, establishing governance frameworks, and ensuring Abbott's content remains visible and relevant in evolving search ecosystems.
What they're looking for
- Bachelor's degree in marketing, digital communications, or related field
- 8–10+ years of experience in search, digital marketing, or content optimization
- Deep knowledge of modern SEO and generative search optimization concepts
- Proficiency with SEO tools such as Google Search Console, Analytics, SEMrush, or Ahrefs
- Understanding of how AI search engines retrieve, synthesize, and surface content
- Strong collaboration and communication skills across cross-functional teams
- Forward-thinking mindset with curiosity about AI-driven search trends and experimentation
What you'll be doing
- Define and execute traditional and generative search strategies across Abbott's corporate digital properties
- Establish operating models and governance to drive cross-functional integration and delivery
- Conduct digital ecosystem audits to identify gaps impacting generative performance and recommend solutions
- Build and maintain AI-search roadmaps aligned to brand and business objectives
- Develop training resources and provide guidance to content creators and digital teams on search best practices
Privacy & handoff
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