Director of Marketing, HCP - Abbott Diabetes Care
Abbott · Alameda, CA
CommercialFull-time$197k–$395kCompany career page
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Role summary
Abbott Diabetes Care seeks a Director of HCP Marketing to lead healthcare professional engagement strategy across the U.S. diabetes portfolio. This senior executive role oversees brand, omnichannel, and customer lifecycle marketing while managing a large, multi-functional team and partnering with sales, medical affairs, and commercial operations.
What they're looking for
- 15+ years progressive leadership in healthcare, medical devices, pharmaceuticals, or biotechnology
- Proven success leading large-scale HCP marketing and customer engagement strategies
- Deep expertise in omnichannel marketing, CRM, digital engagement, and customer experience
- Demonstrated ability to lead and develop large, high-performing teams through transformation
- Experience leading matrixed organizations and influencing executives in complex commercial environments
- Strong track record driving commercial performance through customer-centric, data-driven strategies
- Experience managing significant budgets and working in regulated environments
What you'll be doing
- Define and execute U.S. HCP marketing strategy across all healthcare professional segments and diabetes portfolio
- Oversee brand strategy, product marketing, launches, personal promotion, omnichannel engagement, and CRM initiatives
- Lead large, multi-disciplinary HCP marketing organization and develop current and future marketing leaders
- Partner with Sales, Medical Affairs, Market Access, and Analytics to align strategy and maximize commercial performance
- Establish measurement frameworks, KPIs, and ROI tracking; drive operational excellence through data-driven decision-making
Key requirements
- Therapeutic area
- Metabolic
Privacy & handoff
This role links to Abbott's own application system. RoleLantern records your interest and checks the link, but the application happens on the employer's site and status updates may not come back to us. Clicking apply does not mark you as applied automatically.