Director, Digital Brand Marketing & AI strategy

Danaher · Boston, MA +1 more

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CommercialFull-time$160k–$195kCompany career page

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Role summary

Director role leading digital brand marketing and AI strategy at a global life sciences company. Responsible for translating brand strategy into high-performing digital experiences across channels while embedding AI into content creation, distribution, and optimization at scale.

What they're looking for

8–12+ years in digital marketing, growth, or brand activation roles
Proven experience managing global, multi-channel digital ecosystems
Expertise in brand strategy, storytelling, and performance marketing (SEO/SEM)
Data-driven marketer skilled in AI-enabled marketing and analytics
Success navigating complex, matrixed organizations in B2B or life sciences
Ability to translate marketing investments into measurable business impact

What you'll be doing

Lead end-to-end digital strategy and execution across corporate website, SEO/SEM, social media, CRM, and content platforms
Embed AI capabilities into brand marketing through content creation, personalization, and machine learning optimization
Develop and execute integrated global digital content and storytelling funnel aligned with corporate and business unit strategy
Establish KPIs and dashboards to track performance, using Danaher Business System discipline for continuous improvement
Balance strategic design with hands-on execution, moving between framework architecture and channel optimization

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