CDnA - Senior Manager, Media and Campaign Analytics
Amgen · Thousand Oaks, CA +1 more
OtherFull-timeCompany career page
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Role summary
Amgen seeks a Senior Manager of Media and Campaign Analytics to develop digital marketing insights and support omnichannel commercial strategy. The role combines secondary data analytics, campaign measurement, audience segmentation, and cross-functional collaboration to drive evidence-based marketing decisions across US and global organizations.
What they're looking for
- Bachelor's degree plus 6 years in analytics, forecasting, or marketing operations (or equivalent education/experience)
- Demonstrated expertise in digital marketing channels including paid search, social, display, and email
- Strong analytical skills with ability to interpret complex data sources and measurement frameworks
- Experience with omnichannel customer journey mapping and campaign performance measurement
- Excellent written, oral, and presentation skills for senior leadership audiences
- Proven ability to work cross-functionally across marketing and analytics teams
What you'll be doing
- Develop secondary data analytics for digital marketing campaigns including exposure monitoring and test-and-learn initiatives
- Provide objective campaign performance insights and recommendations to marketing leadership
- Create omnichannel measurement and tracking plans with audience segmentation and persona development
- Partner with external vendors and internal teams to deliver integrated analytics from syndicated and tactical data sources
- Translate complex analyses into actionable insights with strategic recommendations for campaign optimization
Privacy & handoff
This role links to Amgen's own application system. RoleLantern records your interest and checks the link, but the application happens on the employer's site and status updates may not come back to us. Clicking apply does not mark you as applied automatically.