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Associate Director-Marketing (Rare Disease)

AstraZeneca · Shanghai Jing'an

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Role summary

Associate Director of Marketing leading rare disease brand strategy and portfolio optimization at a pharmaceutical company. Role involves developing therapeutic area strategy, managing marketing mix, executing promotional campaigns, and influencing cross-functional stakeholders to achieve commercial objectives.

What they're looking for

  • Bachelor's degree or above in medical or related field; MBA preferred
  • Minimum 5 years pharmaceutical marketing experience with demonstrated new product launch success
  • Strong product/brand marketing background with proven leadership and team management
  • Proficiency in English (written and spoken) and MS Office software
  • Deep knowledge of competitor products, healthcare regulatory environment, and access channels
  • Demonstrated ability to design and execute detailed campaign plans with measurable outcomes

What you'll be doing

  • Lead cross-functional brand team and develop therapeutic area strategy aligned with company priorities
  • Optimize portfolio product life cycles and marketing mix; develop launch and brand plans
  • Manage budgets, promotional campaigns, and marketing effectiveness tracking across product portfolio
  • Build and maintain relationships with key opinion leaders and global stakeholder networks
  • Drive campaign execution excellence through sales, medical, and compliance team collaboration

Key requirements

Therapeutic area
Rare Disease

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Date posted2 days ago
Last source check1 day ago
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