Associate Director, HCP NPP & Digital Activation (Neuroscience)

Bristol Myers Squibb · Princeton, NJ

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CommercialFull-time$165k–$200kCompany career page

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Role summary

Bristol Myers Squibb seeks an Associate Director to lead non-personal promotion strategy and digital activation for the COBENFY neuroscience portfolio. The role owns integrated HCP campaign execution across paid, owned, and digital channels, translating strategy into scalable, compliant, performance-optimized experiences that drive patient initiation and brand adoption.

What they're looking for

Bachelor's degree required; MBA or advanced degree preferred
5+ years pharmaceutical or biotechnology commercial experience in NPP marketing or HCP engagement
Demonstrated NPP campaign activation and optimization in specialty or CNS environments
Strong analytical skills translating data and behavioral insights into targeted strategies
Experience with CRM, marketing automation, digital platforms, and performance measurement
Ability to manage agency relationships, budgets, and multiple workstreams in fast-paced settings
Neuroscience, CNS, or psychiatry therapeutic area experience strongly preferred

What you'll be doing

Own activation and optimization of integrated NPP campaigns across HCP paid, owned, and non-personal channels
Translate segmentation and behavioral insights into targeted HCP engagement strategies across digital, CRM, and web channels
Drive continuous optimization of digital experiences through performance measurement and test-and-learn frameworks
Manage HCP digital platforms including branded websites, on-demand ecosystems, and virtual engagement channels
Partner cross-functionally with HCP marketing, field, medical, analytics, and external agencies to ensure seamless execution

Key requirements

Therapeutic area: Neuroscience

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