Associate Director, Direct-to-Patient (DTP) Marketing, Oncology
Gilead Sciences · Foster City, CA
CommercialFull-time$196k–$253kCompany career page
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What they're looking for
- Bachelor's degree with 10+ years relevant experience, or Master's with 8+ years, or PhD with 2+ years
- 5+ years pharmaceutical or biotechnology marketing with increasing responsibility
- Experience in oncology marketing, patient engagement, or commercialization
- Demonstrated success developing patient-focused promotional campaigns
- Strong stakeholder management and cross-functional collaboration abilities
- Expertise in digital marketing, omnichannel engagement, and patient journey development
- Analytical capabilities to leverage data sources and optimize marketing performance
What you'll be doing
- Develop and execute integrated, multi-channel patient marketing campaigns across digital, social, and advocacy platforms
- Define campaign objectives, KPIs, and measurement frameworks to evaluate program performance
- Lead market research initiatives and leverage patient insights to identify engagement opportunities
- Manage agency relationships and ensure delivery of creative, media, and strategic outputs
- Collaborate cross-functionally to ensure compliance and secure marketing material approvals through MLR review
Key requirements
- Therapeutic area
- Oncology
Privacy & handoff
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