Trade Marketing Manager

Abbott · Selangor, Malaysia

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Role summary

Trade Marketing Manager for e-commerce at Abbott's nutrition division in Malaysia. Develops and executes online sales strategies, manages campaigns and promotions, and collaborates with brand and sales teams to drive growth across digital channels.

What they're looking for

Bachelor's degree in a related field
3-5 years of work experience
Proficiency in Microsoft Excel, PowerPoint, and Word
Data-driven mindset with strong analytical capability
E-commerce knowledge preferred; relevant industry experience advantageous
Excellent presentation, negotiation, and communication skills
Strong command of English language, written and spoken

What you'll be doing

Develop trade marketing strategies and execute e-commerce plans to achieve sales and market share targets
Monitor competitor activities, pricing, and promotions; analyze sales and shopper trends for growth opportunities
Lead monthly e-commerce campaigns, eventing calendars, and commercial plans with cross-functional teams
Consolidate KPI dashboards and monitor key digital metrics including traffic, conversion, and ROAS
Manage full-year trade marketing budget, optimize efficiency, and ensure monthly targets are met

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Date posted5 days ago

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