Strategic Content Planner, Pediatric Nutrition, Internal Agency - Columbus, OH
Abbott · Columbus, OH
CommercialFull-time$99k–$199kCompany career page
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Role summary
Abbott's nutrition business seeks a Strategic Content Planner to develop integrated content strategies and messaging frameworks for pediatric nutrition brands. This internal agency role involves translating brand objectives and consumer insights into actionable strategic guidance that drives omni-channel campaigns and aligns with business goals.
What they're looking for
- Bachelor's degree in Business, Marketing, Communication, or related field
- 7+ years marketing strategy experience in CPG or health industries
- Brand management experience
- Strong presentation and interpersonal skills
- Ability to synthesize data and translate into actionable recommendations
- Expert knowledge of digital trends and strategic frameworks
What you'll be doing
- Develop omni-channel content marketing strategies aligned with business objectives and ROI goals
- Create content frameworks, messaging strategies, consumer journeys, and creative briefs
- Partner with creative teams and brand agencies to provide strategic direction and content recommendations
- Lead cross-channel campaign planning and execution across digital, social, experiential, and traditional media
- Interpret market data and trends to inform strategic recommendations for brand teams
Privacy & handoff
This role links to Abbott's own application system. RoleLantern records your interest and checks the link, but the application happens on the employer's site and status updates may not come back to us. Clicking apply does not mark you as applied automatically.