Sr. Marketing Manager, Direct to Consumer
iRhythm Technologies · Remote
CommercialRemoteFull-time$138k–$170kCompany career page
The apply link worked recently (not employer-confirmed).
Role summary
iRhythm seeks a Senior Marketing Manager for Direct-to-Consumer to develop and execute omnichannel strategies that expand patient awareness and engagement in cardiac health. This role bridges consumer insights with business growth priorities, requiring strategic leadership across campaigns, advocacy partnerships, and market intelligence.
What they're looking for
- Proven direct-to-consumer or consumer marketing expertise in healthcare or medical device sectors
- Strategic thinking with ability to develop growth strategies and identify market opportunities
- Strong analytical skills to translate market research and campaign data into actionable insights
- Experience managing compliant omnichannel campaigns across paid, owned, and earned media
- Cross-functional influence and collaboration skills to align priorities across departments
- Knowledge of healthcare decision journeys, insurance coverage impact, and patient advocacy landscapes
What you'll be doing
- Develop and execute direct-to-consumer growth strategies across multiple disease states and patient segments
- Lead omnichannel campaign development including patient education materials, digital assets, and media programs
- Conduct voice-of-customer research and translate consumer insights into strategic marketing recommendations
- Evaluate and recommend advocacy partnerships and community engagement initiatives aligned with patient needs
- Monitor competitive landscape and emerging healthcare marketing trends to inform business strategy
Privacy & handoff
This role links to iRhythm Technologies's own application system. RoleLantern records your interest and checks the link, but the application happens on the employer's site and status updates may not come back to us. Clicking apply does not mark you as applied automatically.