Sr. Associate, Content - Marketing CRM (Campaign Execution)

Amgen · Hyderabad, India

RoleLantern checked

CommercialFull-timeCompany career page

The apply link worked recently (not employer-confirmed).

Role summary

Senior Associate supporting the design and execution of marketing campaigns across email, SMS, and digital channels using Salesforce Marketing Cloud and CDP. Responsibilities include audience segmentation, journey orchestration, campaign QA, and cross-functional collaboration to deliver personalized, data-driven customer engagement aligned with compliance standards.

What they're looking for

Bachelor's degree in marketing, communications, information systems, data analytics, or related field
2+ years marketing operations, marketing automation, CRM, or related experience
Hands-on experience with Salesforce Marketing Cloud platforms and tools
Working knowledge of SQL or similar querying language
Understanding of customer data structures and digital marketing channels
Strong problem-solving, communication, and organizational skills

What you'll be doing

Build and execute marketing campaigns using Salesforce Marketing Cloud tools across email, SMS, and digital channels
Support audience segmentation and activation using Salesforce CDP for data-driven personalized campaigns
Collaborate with marketing, data, creative, and sales teams on campaign requirements and execution
Conduct QA testing and UAT to validate campaign logic, targeting, and data accuracy
Monitor campaign performance, deliverability metrics, and support optimization efforts

Privacy & handoff

This role links to Amgen's own application system. RoleLantern records your interest and checks the link, but the application happens on the employer's site and status updates may not come back to us. Clicking apply does not mark you as applied automatically.

What RoleLantern checked

This role is listed from an approved source. RoleLantern checks that the application link is live and how recently the role appeared — the employer has not confirmed it directly on RoleLantern.

RoleLantern checked active

RoleLantern checkedNeeds clarity

Date posted30 days ago

Last source check1 day ago

Salary listedNeeds clarity

Location clearClear

Something look off? Let us know and we may ask the employer to verify it.

See how you match this role

Upload your CV to see which of this role's requirements your background supports, where there may be gaps, and what needs clarification. Private by default — we never sell your CV.

See my match