Senior Manager, Web & Digital Experience Lead

Bristol Myers Squibb · Otemachi, Japan

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Role summary

Bristol Myers Squibb seeks a Senior Manager to lead web and digital experience transformation in Tokyo, focusing on AI-enabled personalization and omnichannel content delivery. The role bridges business priorities with technology solutions, overseeing content operations, channel enablement, and emerging digital capabilities across pharmaceutical marketing.

What they're looking for

4+ years digital marketing operations in large, complex organizations
Deep expertise in personalization strategies across multiple channels, preferably pharma
Advanced analytical skills with machine learning and predictive analytics knowledge
Fluency in Japanese required; English fluency strongly preferred
Deep expertise in 2-3 areas: web operations/SEO/GA4, content authoring tools, channel activation, or CMS workflows
Experience with taxonomy, content tagging, and AI-enhanced tools strongly preferred
Proven ability to influence cross-functional teams in fast-paced environments

What you'll be doing

Define and govern local marketing capabilities aligned with global standards while accommodating local adaptations
Partner with IT to activate new technologies and manage ongoing platform enablement and optimization
Oversee content production capabilities including AI-assisted authoring tools and adoption within design standards
Lead omnichannel enablement for web and video channels, site operations, CMS workflows, and generative engine optimization
Build, prototype, and validate solutions hands-on with AI and automation tools; act as subject matter expert on emerging technologies

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Date posted10 days ago

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